Thursday, January 1, 2009
New and Converging Technology
Online advertising has matured over the last few years, moving well beyond static online billboards placed across the top (banners) or down the side (skyscrapers) of a Web page. Users today are likely to confront what the industry refers to as contextual advertising, that is, ads that automatically intrudes the users’ Web sessions whether wanted or not. Among this new breed of online advertising are the following:
Interstitial ads – images that appear on the screen and then disappear as users click one page
to the next.
Pop-outs – ads that appear in smaller window at the border of the web page being read.
Extramercials – columns of ads content that slide down over the pages content.
Intermercials – attractive, lively commercials that run while people wait for the Web pages to download.
Targeted keyword buys – ads that pop up on the screen every time a user types in a sponsor’s name or other word or phrase.
Shoshkeles – animated objects, like car or Homer Simpson, that run across the screen.
Large rectangle’s – oversized ads that appear in the center of the page, over existing text.
Surround session – users are served a steady stream of ads from one sponsor during their entire visit to a site.
Text ad – ads that appear alongside search result that somehow relate to the search.
Online advertising has matured over the last few years, moving well beyond static online billboards placed across the top (banners) or down the side (skyscrapers) of a Web page. Users today are likely to confront what the industry refers to as contextual advertising, that is, ads that automatically intrudes the users’ Web sessions whether wanted or not. Among this new breed of online advertising are the following:
Interstitial ads – images that appear on the screen and then disappear as users click one page
to the next.
Pop-outs – ads that appear in smaller window at the border of the web page being read.
Extramercials – columns of ads content that slide down over the pages content.
Intermercials – attractive, lively commercials that run while people wait for the Web pages to download.
Targeted keyword buys – ads that pop up on the screen every time a user types in a sponsor’s name or other word or phrase.
Shoshkeles – animated objects, like car or Homer Simpson, that run across the screen.
Large rectangle’s – oversized ads that appear in the center of the page, over existing text.
Surround session – users are served a steady stream of ads from one sponsor during their entire visit to a site.
Text ad – ads that appear alongside search result that somehow relate to the search.
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