Monday, January 5, 2009
Early Advertising
Babylonians merchants were hiring barkers to shout out goods and prices at passesrby in 300 B.C.The Romans wrote announcem,ent on city walls. This ad was discovered in the ruins of Pompeii:
By the 15th century, ads as we know them now were abundant in Europe. Siquis – pinup wants ads for all sorts of products and services – were common. Trades people promoted themselves with shopbills, attractive, artful businnes cards. Taverners and other merchant were hanging eye-catching signs above their business.
Advertising, however, was a small business before the Civil War. The United States was primarily an agricultural country at that time, with 90 of the population living in self-sufficiency on farms. Advertising was used by local retailers primarily to encourage are residents to come to their business. The local newspaper was the major advertising medium.
Magazine Advertising
By the turn of the century magazines were financially supported primarily by their advertisers rather than by their readers and aspects of advertising we find common today – creativity in look and language, mail order ads, seasonal ads, and placement of ads in proximity to content of related interest were already in use.
Advertising and Radio
Radio was important to advertising in many ways. First, although people both inside and outside government were opposed to commercial support for the new medium, the general public had no great opposition to radio ads. In fact, in the prosperous Roaring Twenties, many welcome them; advertising seemed a natural way to keep radio “free”. Second, advertising agencies virtually took over broadcasting, producing the shows in which their commercials appeared. Finally, money now poured into the industry. That money was used to expand research and marketing on a national scale, allowing advertiser’s access to sophisticated nationwide consumer and market information for the first time. The wealth the advertising industry accrued from radio permitted it to survive during the Depression.
Advertising and Television
Advertising was well positioned to put products and people together, not only because agencies had expanded during the war but also because of television. Radio formats, stars, and network structure had moved wholesale to the new medium
Television commercials, by virtue of the fact that consumers could see and hear the product in action, were different from the advertising of all other media. The ability ti demonstrate product – to do the torture test for Timex watches, to smoothly shave sandpaper with Gillette Foamy – led to the unique selling proposition (USP) – that is, highlighting the aspect of a product category
Babylonians merchants were hiring barkers to shout out goods and prices at passesrby in 300 B.C.The Romans wrote announcem,ent on city walls. This ad was discovered in the ruins of Pompeii:
The Troop of Gladiators of the Aedil
Will fight on the 31st of May
There will be fights with wild animals
And an Awning to keep off the sun. (Berkman & Gilson, 1987.p32)
By the 15th century, ads as we know them now were abundant in Europe. Siquis – pinup wants ads for all sorts of products and services – were common. Trades people promoted themselves with shopbills, attractive, artful businnes cards. Taverners and other merchant were hanging eye-catching signs above their business.
Advertising, however, was a small business before the Civil War. The United States was primarily an agricultural country at that time, with 90 of the population living in self-sufficiency on farms. Advertising was used by local retailers primarily to encourage are residents to come to their business. The local newspaper was the major advertising medium.
Magazine Advertising
By the turn of the century magazines were financially supported primarily by their advertisers rather than by their readers and aspects of advertising we find common today – creativity in look and language, mail order ads, seasonal ads, and placement of ads in proximity to content of related interest were already in use.
Advertising and Radio
Radio was important to advertising in many ways. First, although people both inside and outside government were opposed to commercial support for the new medium, the general public had no great opposition to radio ads. In fact, in the prosperous Roaring Twenties, many welcome them; advertising seemed a natural way to keep radio “free”. Second, advertising agencies virtually took over broadcasting, producing the shows in which their commercials appeared. Finally, money now poured into the industry. That money was used to expand research and marketing on a national scale, allowing advertiser’s access to sophisticated nationwide consumer and market information for the first time. The wealth the advertising industry accrued from radio permitted it to survive during the Depression.
Advertising and Television
Advertising was well positioned to put products and people together, not only because agencies had expanded during the war but also because of television. Radio formats, stars, and network structure had moved wholesale to the new medium
Television commercials, by virtue of the fact that consumers could see and hear the product in action, were different from the advertising of all other media. The ability ti demonstrate product – to do the torture test for Timex watches, to smoothly shave sandpaper with Gillette Foamy – led to the unique selling proposition (USP) – that is, highlighting the aspect of a product category
1 comments:
The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.
While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
Post a Comment